John Varvatos, Designer.

Fewer names in menswear have more cred than John Varvatos. The Detroit-born American designer has created an iconic brand that represents an entire rock 'n' roll lifestyle, from collaborations with Converse All-Star sneakers to a full accessories line for guys. Legendary ad campaigns for the brand have even starred some sources of real life rocker inspiration, such as Iggy Pop, Alice Cooper, Velvet Revolver, and Chris Cornell. Behind this edgy aesthetic is true talent, with Varvatos having trained with the best. He’s an alum of Polo Jeans and Calvin Klein, and since forging out on his own in 2000, he has cemented his reputation as a king of groovy cool quality designs. Here, the man of few words weighs in on his habits for MYHABIT.

What’s the one habit you have that changed your life for the better?
Spending more time with my family and friends.

What’s the one habit you have that’s not so great?

What’s your secret (or not-so-secret) style habit?
I still wear my motorcycle jacket from college. It fits a little slimmer now.

What’s a habit you wish you had?
A great exercise regime.

What’s one style habit you wish most men would ditch?
I wish men would think more about great fit. There’s no place for ill-fitting clothing.

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(Photo courtesy of Jenny Risher.)


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